Promoting Your Ride


PROMOTING YOUR RIDE

Spreading the message is crucial to our success!
Here are some sample templates to help you promote your local ride:

EMAIL (RECRUIT PARTICIPANTS)

Dear [name],
Want to join the ride that connects the country? Please join [XXX barn/riding group] on Saturday, September 26 as we join Hooves Across America and riding groups across all 50 states in support of the National Hospice Foundation. Our ride will begin…[provide time/location/parking and trailering info, etc.] Join us and contribute to the National Hospice Foundation’s vision of a world where everyone facing serious illness, death and grief will experience the best that humankind can offer.

And if you’d like to donate or encourage your friends to sponsor your ride please follow this link [insert link to Razoo page]. All donations are tax deductible!

Thank you in advance for your participation in this important event.

Sincerely,

[your name]

EMAIL (SOLICIT DONATIONS)

Dear [name],
On Saturday, September 26 I am saddling up to join Hooves Across America. For this important event riding groups across all 50 states will ride in support of the National Hospice Foundation. I’m getting ready for the ride and I need your help. I have committed to raising [$amount] for the National Hospice Foundation. Please help me reach my goal by donating to [insert link to Razoo page] or by writing your check payable to: “National Hospice Foundation.” Please write [your barn/team name] in the memo line.

Your generosity will help contribute to the National Hospice Foundation’s vision of a world where everyone facing serious illness, death and grief will experience the best that humankind can offer.

Thank you in advance for your participation in this important event.

Sincerely,

[your name]

PRE-RIDE PRESS COMMUNICATIONS

We would like to invite you to join Hooves Across America’s ride on Saturday, September 26 at [location/time]. Building on prior success, the Cheshire Horse Council of Cheshire, CT engaged group across the country to ride and raise funds for the National Hospice Foundation. We’re expecting a good turnout from [local barn(s), town, area, etc.] of about [number] horses and riders, and we would love your help in spreading the word about this good cause. For more information please contact [contact name and number].

POST-RIDE PRESS RELEASE

On Saturday, September 26 [xxx number] people rode as part of a nation-wide event, Hooves Across America, in support of the National Hospice Foundation. We’re proud to say that so far we have raised [$xxx] for the cause, and we’re awaiting the final totals for our ride as well as the national total. We’d love your help in spreading the word about the success of our ride and this good cause. For more information please contact [contact name and number].

SOCIAL MEDIA
 
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Hi FB family. I’m participating in an important country-wide ride on Sat 9/26 called #HoovesAcrossAmerica, which is raising funds for the National Hospice Foundation. I’d be grateful if you would consider helping me reach my goal of [$amount] by donating to https://goo.gl/6UbKbP. Thank you!
 
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I’m riding to support the @NHPCO_news! Would you help? Donations to: goo.gl/s8Jil3 #HoovesAcrossAmerica

Download Poster! Press Release

HOOVES ACROSS AMERICA
ORGANIZING YOUR RIDE
SUBMITTING DONATIONS